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Bye Bye, WhatsApp: Germans Switch To Threema For Privacy Reasons


Germany is the undisputed leader of Data Protection, after living under the Stasi their culture is suspicious every-time a data collector says “trust me, I’m from the government”.

Swiss startup Threema probably didn’t expect this. In 24 hours, the startup has doubled its user base, according to Süddeutsche. It is now sitting at the top of the paid App Store chart in Germany. Interestingly, Threema’s key feature is its true end-to-end encryption — German users probably don’t want to use a Facebook-owned app anymore.

Facebook promised that WhatsApp wouldn’t change. It would remain an independent entity without an advertising-based business model. But apparently, these promises are not enough for German users.

WhatsApp currently has around 30 million users in Germany. It’s the indisputable leader. That’s why it’s interesting to see that a massive user base is ready to jump ship and switch to a brand-new service.

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