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PRIVACY: Data leads to Social Cooling


If you feel you are being watched,
you change your behavior.

Big Data is supercharging this effect.


People are starting to realize that this ‘digital reputation’ could limit their opportunities.

(And that these algorithms are often biased, and built on poor data.)

People are changing their behavior to get better scores.

This has good and bad sides.

Social Cooling describes the long-term negative side effects of living in a reputation economy:

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